Budweiser Canada and the Hockey Diversity Alliance (HDA) are selling rolls of hockey tape printed with words of solidarity in support of HDA’s anti-racism initiatives. The #TapeOutHate campaign contributes $1 for every roll of tape sold. A powerful two-minute video is meant to raise awareness, spark meaningful conversations and rally hockey fans—and Canadians at-large—to stand together against intolerance in hockey.
Originally published in the ADRENALIN Spring 2022 issue.
