2019 Sponsorship Marketing Awards: Chris Lang inducted into Hall of Fame

The induction of Canadian sport business legend Chris Lang into the Sponsorship Marketing Awards (SMAs) Hall of Fame on April 4, 2019, capped off a night of honours for top-tier properties, brands and agencies that are positively shifting the sponsorship marketing landscape.

Chairman of the Lang Marketing Network, and widely recognized as one of the pioneers of the business of sponsorship in Canada during his 50-year career, Lang has been involved in every Olympic Games since 1968, and is among the founders of Hockey Canada, Participaction and the Coaching Association of Canada.

Lang’s vision and leadership has led to the evolution of sponsorship to multi-faceted partnership programs that create value to the consumer, corporation and the property. He has worked with major brands such as Coca-Cola, Samsung, Kodak, Bank of America, IBM, Bell Canada, Royal Bank, Canadian Pacific, Petro-Canada, Canada Post, Purolator, Weston Foods, Labatt, Rogers and CIBC.

In 2017, Lang founded the Sport at the Service of Humanity Foundation to continue to grow the movement that champions the concept of values-driven sport.

The 2019 SMAs, presented by the Sponsorship Marketing Council Canada, recognized best-in-class work by Canada’s top properties, brands and agencies. A judging committee of 21 sponsorship industry experts chose the following winners:

ARTS & CULTURE
Gold: Scotiabank CONTACT Photography Festival

BEST NEW INITIATIVE
Gold: Hellmann’s x MLSE Real Food Rescue
Award of Distinction: Special Olympics Day of Inclusion at Tim Hortons

BEST NEW INNOVATION
Gold: WJC FanCam, Hockey Canada’s Robotic Fan-Controlled Cameras
Award of Distinction: Sun Life Financial | Parcours Simplement Brillant

CAUSE
Gold: WE Are Social Entrepreneurs

EVENTS & FESTIVALS
Gold: Hot Wheels 50th Anniversary
Award of Distinction: RBC at TIFF

MEDIA
Gold: BMO Celebrating Women: She’s Newsworthy Media Partnership with Post Media
Award of Distinction: Scotiabank Arena Launch

SPORTS
Gold: Toronto Raptors x Google – Home Mini Launch
Award of Distinction: Next Generation Game Presented by Scotiabank

SUSTAINED SUCCESS
Gold: RBC Golf
Gold: Tim Hortons – NHL Fall 2018 Hockey Campaign

2018 PYEONGCHANG OLYMPIC & PARALYMPIC GAMES
Gold: Air Canada Olympic Campaign – Our Time
Gold: Canadian Tire Retail’s “We All Play for Canada”

PROPERTY OF THE YEAR
Team Canada (Canadian Olympic Committee)

AGENCY OF THE YEAR
Wasserman

BEST IN SHOW
Hot Wheels 50th Anniversary

2019 HALL OF FAME INDUCTEES
Scotiabank Giller Prize
Toronto Raptors/Go Daddy – Itty Bitty Ballers

HALL OF FAME, INDIVIDUAL
Chris Lang, Chairman
Lang Marketing Network

Chris Lang, chairman, Lang Marketing Network, is inducted into the Sponsorship Marketing Awards Hall of Fame

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