"WickFest has really become what I hoped it would be." — Hayley Wickenheiser

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Barb MacDonald

Barb MacDonald, communications and media consultant for the Canadian Sport Tourism Alliance and a roster of other clients, has managed media operations for more than…

Resiada room block management

If your sport event hinges on participants and spectators coming from out of town, you know that managing room blocks is crucial. But it…

Filling the volunteer gap

How two Ontario communities are recruiting a new generation of volunteers By Bonnie Schiedel Truth: Volunteers can make or break a sport event. Another…

Certified Sports Event Executive

Looking for an edge in sports tourism? One way to show the world you’re bringing your A game is to prove it with a…

Just Opened: Place Bell, Laval

As Quebec’s third-largest city, Laval was long overdue for a large-scale sports venue to support its booming population. Last September, they finally got one:…