SMCC Toronto Breakfast Forum – The Canadian Sponsorship Landscape Study

When:
January 31, 2018 @ 8:00 am – 10:00 am
2018-01-31T08:00:00-05:00
2018-01-31T10:00:00-05:00
Where:
Real Sports Bar & Grill
15 York St
Toronto, ON M5J 2Z2
Canada
Cost:
SMCC Members | Free; Non-members | $50 + HST
Contact:
Sponsorship Marketing Council Canada

Why was 2016 the best year yet for Canadian sponsorship and what do we still have to learn? This Breakfast Forum will explore the history, current state and future of sponsorship in Canada through the lens of the 11 years of the Canadian Sponsorship Landscape Study (CSLS). The session will include representatives from sponsors, properties and brands familiar with the CSLS. A deep dive into some of the key findings of the 2017 report will be presented. The session will focus on two major findings of last year’s study: (i) 2016 was reported to be the best year in the history of sponsorship in Canada, but why?; and (ii) 2016 saw some continued challenges in servicing and uncertainty around technology, and continued growth of ‘owned/branded content’ in sponsorship.

0 replies on “SMCC Toronto Breakfast Forum – The Canadian Sponsorship Landscape Study”