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-FALL 2018-, Inside Track

Canada’s international single sport hosting program tops $89M

Canada’s international single sport hosting program tops $89M The Canadian Sport Tourism Alliance (CSTA) has published a new update to its report tracing the…

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Marketing & Sponsorship

DRIVING DONATIONS

DRIVING DONATIONS Honda’s Junior Red Riders program teaches children aged six to 12 how to safely ride. A private lesson is also provided to…

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Articles, Destination Guides

DURHAM REGION, ONTARIO

DURHAM REGION, ONTARIO As anyone from Ontario’s Durham Region can tell you, the Oshawa Generals is where some of Canada’s hockey legends, including Bobby…

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Articles, Inside Track

Honda Indy Toronto Fan Zone

Honda Indy Toronto Fan Zone Activation Ideas: How do you get Honda Indy Toronto fans excited about dinnerware and deodorant? Here’s how event sponsors…

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Articles, Inside Track

The Phone Zone

The Phone Zone Fannex and TNSE are pioneering digital fan engagement By Sarah B. Hood Picture a packed stadium during a big game: the…

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Articles, Inside Track

Concession Champs

BC Place, Vancouver Whitecaps, 2018 Mac & Cheese CONCESSION CHAMPS Stadium snacks worth cheering about By Sarah B. Hood It’s time to update the…

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Articles, Collectible

Run With the Best

Run With the Best Designed exclusively for Athletics Canada, the limited edition Nike ACTF Air Zoom Pegasus 34 Running Shoe features the Athletics Canada…

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Articles, Inside Track

Strong leadership required to eliminate abuse in sport

Strong leadership required to eliminate abuse in sport By Angela Kryhul Last month, Ottawa announced stronger measures to address harassment, abuse and discrimination in…

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Industry News Wire, NEWS

Canadian Sport Tourism Alliance Announces Launch of the Transition Plan Template

Canadian Sport Tourism Alliance Announces Launch of the Transition Plan Template (TPT) The Canadian Sport Tourism Alliance is pleased to announce the launch of…

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-SPRING 2018-, Articles, Event Profiles

2017 Artistic Gymnastics World Championships

2017 FIG Artistic Gymnastics World Championships By Wendy Helfenbaum When Richard Crépin heard there were scalpers outside Montreal’s Olympic Stadium selling tickets tothe Artistic…

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-SPRING 2018-, Articles, Features

Tapping into China’s sports appetite

Boasting a billion-plus population and rising consumer clout, China has international CEOs, prime ministers and NBA execs alike hopping on planes seeking out new…

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-SPRING 2018-, Articles, Features

Meet the St. John’s Edge

When the St. John’s hockey team, the IceCaps, moved to Laval, Que., a door opened and in walked the National Basketball League of Canada…

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Venue Profiles

Hotel X courts sport tourists with premiere facility

Hotel X courts sport tourists with premiere facility You know a hotel developer is serious about catering to local and travelling sport enthusiasts when…

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-SPRING 2018-, Articles, Event Profiles

Equestrian Canada’s National Horse Day

THE BACKSTORY 2017 marked the 250th anniversary of horse racing in Canada. And while horses are an integral part of Canadian culture, Equestrian Canada…

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New logos for Football Canada, Softball Canada and Ontario Soccer
-SPRING 2018-, Articles, Marketing & Sponsorship

New logos for Football Canada, Softball Canada and Ontario Soccer

Football Canada Football Canada’s cleaner, more contemporary logo is inspired by three earlier versions plus the one used prior to 1984 when the group…

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-SPRING 2018-, Articles, Destination Guides

St. John’s

  MARQUEE VENUES Located in the heart of St. John’s, Mile One is the city’s largest indoor arena and entertainment venue. The facility can…

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-SPRING 2018-, Articles, Destination Guides

Hot in Halifax

Canada Games Centre Built to host synchronized swimming, badminton and artistic gymnastics competitions during the 2011 Canada Winter Games, this 175,000-sq.-ft. facility features three…

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-SPRING 2018-, Articles, Industry Insiders

Barb MacDonald

Barb MacDonald, communications and media consultant for the Canadian Sport Tourism Alliance and a roster of other clients, has managed media operations for more than…

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-SPRING 2018-, Articles, Inside Track

Make the most of RFID

  SaveSaveSaveSaveSaveSave

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-SPRING 2018-, Articles, Inside Track

Resiada room block management

If your sport event hinges on participants and spectators coming from out of town, you know that managing room blocks is crucial. But it…

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