Canada’s international single sport hosting program tops $89M
Canada’s international single sport hosting program tops $89M The Canadian Sport Tourism Alliance (CSTA) has published a new update to its report tracing the…
DRIVING DONATIONS
DRIVING DONATIONS Honda’s Junior Red Riders program teaches children aged six to 12 how to safely ride. A private lesson is also provided to…
DURHAM REGION, ONTARIO
DURHAM REGION, ONTARIO As anyone from Ontario’s Durham Region can tell you, the Oshawa Generals is where some of Canada’s hockey legends, including Bobby…
Honda Indy Toronto Fan Zone
Honda Indy Toronto Fan Zone Activation Ideas: How do you get Honda Indy Toronto fans excited about dinnerware and deodorant? Here’s how event sponsors…
The Phone Zone
The Phone Zone Fannex and TNSE are pioneering digital fan engagement By Sarah B. Hood Picture a packed stadium during a big game: the…
Concession Champs
BC Place, Vancouver Whitecaps, 2018 Mac & Cheese CONCESSION CHAMPS Stadium snacks worth cheering about By Sarah B. Hood It’s time to update the…
Run With the Best
Run With the Best Designed exclusively for Athletics Canada, the limited edition Nike ACTF Air Zoom Pegasus 34 Running Shoe features the Athletics Canada…
Strong leadership required to eliminate abuse in sport
Strong leadership required to eliminate abuse in sport By Angela Kryhul Last month, Ottawa announced stronger measures to address harassment, abuse and discrimination in…
Canadian Sport Tourism Alliance Announces Launch of the Transition Plan Template
Canadian Sport Tourism Alliance Announces Launch of the Transition Plan Template (TPT) The Canadian Sport Tourism Alliance is pleased to announce the launch of…
2017 Artistic Gymnastics World Championships
2017 FIG Artistic Gymnastics World Championships By Wendy Helfenbaum When Richard Crépin heard there were scalpers outside Montreal’s Olympic Stadium selling tickets tothe Artistic…
Tapping into China’s sports appetite
Boasting a billion-plus population and rising consumer clout, China has international CEOs, prime ministers and NBA execs alike hopping on planes seeking out new…
Meet the St. John’s Edge
When the St. John’s hockey team, the IceCaps, moved to Laval, Que., a door opened and in walked the National Basketball League of Canada…
Hotel X courts sport tourists with premiere facility
Hotel X courts sport tourists with premiere facility You know a hotel developer is serious about catering to local and travelling sport enthusiasts when…
Equestrian Canada’s National Horse Day
THE BACKSTORY 2017 marked the 250th anniversary of horse racing in Canada. And while horses are an integral part of Canadian culture, Equestrian Canada…
New logos for Football Canada, Softball Canada and Ontario Soccer
Football Canada Football Canada’s cleaner, more contemporary logo is inspired by three earlier versions plus the one used prior to 1984 when the group…
St. John’s
MARQUEE VENUES Located in the heart of St. John’s, Mile One is the city’s largest indoor arena and entertainment venue. The facility can…
Hot in Halifax
Canada Games Centre Built to host synchronized swimming, badminton and artistic gymnastics competitions during the 2011 Canada Winter Games, this 175,000-sq.-ft. facility features three…
Barb MacDonald
Barb MacDonald, communications and media consultant for the Canadian Sport Tourism Alliance and a roster of other clients, has managed media operations for more than…
Make the most of RFID
SaveSaveSaveSaveSaveSave
Resiada room block management
If your sport event hinges on participants and spectators coming from out of town, you know that managing room blocks is crucial. But it…