Crowd Control
Crowd Control What do smaller cities do when they want to punch above their usual weight and host larger events? Three communities tell how,…
Crowd Control What do smaller cities do when they want to punch above their usual weight and host larger events? Three communities tell how,…
When Canada celebrates its sesquicentennial year in 2017, the National Capital will be at the centre of the festivities. ADRENALIN spoke with Guy Laflamme,…
Since becoming mayor of Leduc in 2004, Greg Krischke has spearheaded the transformation of the Alberta town (population 30,000) into a widely respected sport…
HIRED GUNS They’re the unsung heroes of the sports tourism business-the behind-the-scenes consultants, project managers, administrators and many others who help create positive…
In July 2016, the Staal Foundation Open presented by Tbaytel, held in Thunder Bay, Ont., announced a $250,000 donation to local charities: the largest…
THE EVENT When your event is billed as “the biggest tutu race in the world,” fun is a foregone conclusion, and that’s exactly the…
Virtual meet-and-greet Among the dozens of activations showcased during Tennis Canada’s Rogers Cup, held in Toronto this past summer, was the Meet a Player…
Remind international attendees to apply early With significant growth in the number of people wanting to visit Canada, applying early is more important than…
Para Flip-Flops With Canada Day just around the corner, the Rio 2016 Paralympic Games fast approaching and National Flip-Flop Day coming up this…
Winners named in 2017 George Brown College 5 To Watch awards competition Sports business marketing professionals to be honoured by top industry executives TORONTO,…
Canada Maintains Top Five Sport Hosting Ranking OTTAWA, ON: For the fifth consecutive year Canada has been recognized as one of the leading sport…
Four-Piece Gift Set The Spector & Co. four-piece gift set features a Donald Jr. portfolio, Harmony Wireless speaker, Donald 6,000 mAh power bank and…
Events honoured from across Canada at 11th Annual Canadian Sport Tourism Alliance’s PRESTIGE Awards Ottawa, Ontario: Recipients of the 11th annual Canadian Sport Tourism…
Photo: Toronto Blue Jays Everyone’s talking about fan engagement, but in a world of fragmented media and short attention spans, what does that really…
Hired as a ‘day one’ employee of the Toronto Raptors in 1994, David Hopkinson has played a key role in the growth of Maple…
Source: comSCORE “The Global Mobile Report: How Multi-platform Audiences & Engagement Compare in the U.S., Canada, U.K. and Beyond” 2015.
Mosaic Stadium Reborn By John Schofield There’s a new stadium going up in the City of Regina that Mayor Michael Fougere says will…
Photos: Coaching Association of Canada / Association canadienne des entraîneurs
When 365 Sports founder Jesse Fulton was just a young skater kid, he had his first taste of experiential marketing. He attended a skateboard…
Start early There are lots of pieces of the puzzle to consider, from the vaccination rates of visiting athletes, to air quality issues, to…