Is Your Sport Organization Supporting Your Athletes to Become Social Media Influencers? In today’s social media world, high performance athletes can build their own…
George Brown College Announces 2018 5 to Watch Award Winners TORONTO, ON – May 15th, 2018 – George Brown College is pleased to announce…
Toronto Named Candidate Host City under United 2026 Bid for the 2026 FIFA World Cup™ Toronto has been named as a candidate host city…
Standing in line for beer with fans is sometimes part of the job for Bradly J. Sax, senior executive at Delaware North, a Buffalo,…
Centre Vidéotron The 18,000-seat Centre Vidéotron opened in 2015 and is the second largest arena in the province of Québec. The Centre was designed…
What was top of mind when you took the reins at Curling Canada? I wanted to keep Canada at the forefront of curling. Most…
The Event Competitive Highland dancing blends artistic expression, cultural tradition and physical rigour—it’s been likened to sprinting on your toes while wearing 10 pounds…
Angela Kryhul: What’s the best way to get your social media strategy on-track? Marc Dinsdale: At Facebook and Instagram we’re talking to our partners…
Source: ContentSquare. “Generation Z: The Coming of (Shopping) Age. A practical guide on how to attract and engage the new generation of consumers.”
Why are naming rights an attractive opportunity for corporate sponsors? I think companies have individual motives for purchasing naming rights, but there are usually…
“I focus on making 10-second memories, because your brain can only remember 10 seconds at a time. That could be the final touchdown, the…
What drives you to devote so much of your time to sports activism and charities? I feel a sense of responsibility because sport gave…
Canadian Sport Tourism on the Rise Visitor expenditures associated with sport tourism surpassed $6.5 billion in 2015, a 13 per cent increase over 2014,…
What do you do when the UFC wants everybody in town to know its fighters are staying at your hotel? Conversely, how do you…
Your company’s best clients and top performers have likely seen the winning goal at the Stanley Cup finals, or they’ve sat in the by-invitation-only…
Fabulous Infusion A refreshing idea: Delta Hotels by Marriott Québec surprised guests attending Québec City Business Destination’s annual educational tour with do-it-yourself infusion kits….
Montreal announced as GSI Canada: Sports City 2018 in new GSI Canada Index March 8, 2018 (Halifax, Nova Scotia): Today marks the launch of…
Successful Sport Events Congress 2018 in Halifax March 20, 2018, (Ottawa, Ontario): With support from Halifax Regional Municipality and the Province of Nova Scotia,…
Destination Canada and Canadian Sport Tourism Alliance sign three-year partnership agreement March 6, 2018 – Ottawa: Destination Canada, Canada’s national tourism marketing organization, and…
