Articles

Out & About Spring 2024

Hyundai NHL Fan Fair 2024February 1–4, 2024Toronto Las Vegas FAM TourJanuary 22–26, 2024Las Vegas, Nevada PrimeTime Sports Management Conference 2023November 12–14, 2023Toronto Sponsorship Marketing…

Ottawa, Ontario

Ottawa is no stranger to hosting prestigious provincial, national and international sport events, including the World Men’s Curling Championship and the World Rugby Pacific…

Pickleball Meets Pedicures

A hilarious new Destination Canada campaign, promoting wintertime vacations, pairs the pickleball craze with an exclusive pop-up spa experience. The DinkDunk Pickleball Spa—named after…

Jacqueline Ryan

As CEO of the Canadian Olympic Foundation and chief brand and commercial officer for the Canadian Olympic Committee, Jacqueline Ryan is known as a passionate marketer and fundraiser who prioritizes social impact.

Beyond Doping

Sport industry experts and international law enforcement say match fixing poses an even bigger threat to the integrity of sport than doping.

Burning Questions

How do you plan for the unthinkable? That was a question faced by some 200,000 Canadians who were placed under evacuation orders…

Penticton, British Columbia

Nestled in British Columbia’s stunning South Okanagan Valley, the City of Penticton is a favourite destination for pro athletes, amateur competitors and weekend warriors alike.