Touch Point and Journey Mapping
Standing in line for beer with fans is sometimes part of the job for Bradly J. Sax, senior executive at Delaware North, a Buffalo,…
-FALL 2017-
Québec City
Centre Vidéotron The 18,000-seat Centre Vidéotron opened in 2015 and is the second largest arena in the province of Québec. The Centre was designed…
One-on-One: Katherine Henderson
What was top of mind when you took the reins at Curling Canada? I wanted to keep Canada at the forefront of curling. Most…
ScotDance
The Event Competitive Highland dancing blends artistic expression, cultural tradition and physical rigour—it’s been likened to sprinting on your toes while wearing 10 pounds…
Social Media Panel
Angela Kryhul: What’s the best way to get your social media strategy on-track? Marc Dinsdale: At Facebook and Instagram we’re talking to our partners…
Scoreboard
Source: ContentSquare. “Generation Z: The Coming of (Shopping) Age. A practical guide on how to attract and engage the new generation of consumers.”
Naming Rights
Why are naming rights an attractive opportunity for corporate sponsors? I think companies have individual motives for purchasing naming rights, but there are usually…
Q&A with PRP Inc.
“I focus on making 10-second memories, because your brain can only remember 10 seconds at a time. That could be the final touchdown, the…
Hired Guns: Charmaine Crooks
What drives you to devote so much of your time to sports activism and charities? I feel a sense of responsibility because sport gave…
Kickoff
Canadian Sport Tourism on the Rise Visitor expenditures associated with sport tourism surpassed $6.5 billion in 2015, a 13 per cent increase over 2014,…
Accommodations: Hotel Sponsorships
What do you do when the UFC wants everybody in town to know its fighters are staying at your hotel? Conversely, how do you…
VIP Packages
Your company’s best clients and top performers have likely seen the winning goal at the Stanley Cup finals, or they’ve sat in the by-invitation-only…