Saskatoon
Saskatoon is a four-season sports town with a great big heart. Situated along the scenic South Saskatchewan River, this quintessential Prairie town is celebrated…
-Fall 2016-
The Fan Engagement Challenge
In today’s fragmented market, making personal connections with sports fans, and keeping them engaged, is an ongoing concern. To kickoff its very first editorial…
Building a Sports Culture
For the past decade, the province of Quebec has positioned itself as a congenial host for international sport events, but not just for the…
Out & About
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How Levi’s Stadium Grows the Game
How Levi’s Stadium Grows the Game Santa Clara, Calif.-based Levi’s Stadium is the site of the very first rooftop farm on a professional sports…
Hello Destroyer
Hello Destroyer Hello Destroyer—a gritty new film by Canadian director Kevan Funk, which premiered at the 2016 Toronto International Film Festival—raises troubling questions about…
World’s first bionic Games
World’s first bionic Games Cybathlon, the inaugural international championship competition for robot-assisted athletes, took place October 8, 2016 in Zurich, with as many as…
Terry Fox: Running to the Heart of Canada
TERRY FOX: RUNNING TO THE HEART OF CANADA Canada’s Sports Hall of Fame in Calgary is hosting an exhibition celebrating Terry Fox and his…
Team Canada’s Social Success
The Canadian Olympic Committee is calling the Rio 2016 Games a watershed moment for the organization’s myriad social and digital channels. Canadians enthusiastically engaged…
Short & Sweet SMS
Sport organizers are using group texting services as a simple, affordable communication solution. By Christine Wong The flurry of action at this past summer’s…
Crowd Control
Crowd Control What do smaller cities do when they want to punch above their usual weight and host larger events? Three communities tell how,…
Capital Investment
When Canada celebrates its sesquicentennial year in 2017, the National Capital will be at the centre of the festivities. ADRENALIN spoke with Guy Laflamme,…
Don’t Be Afraid to be Bold
Since becoming mayor of Leduc in 2004, Greg Krischke has spearheaded the transformation of the Alberta town (population 30,000) into a widely respected sport…
Hired Guns
HIRED GUNS They’re the unsung heroes of the sports tourism business-the behind-the-scenes consultants, project managers, administrators and many others who help create positive…
Staal Foundation Open
In July 2016, the Staal Foundation Open presented by Tbaytel, held in Thunder Bay, Ont., announced a $250,000 donation to local charities: the largest…
Sole Sisters
THE EVENT When your event is billed as “the biggest tutu race in the world,” fun is a foregone conclusion, and that’s exactly the…
Virtual meet-and-greet
Virtual meet-and-greet Among the dozens of activations showcased during Tennis Canada’s Rogers Cup, held in Toronto this past summer, was the Meet a Player…