SMCC Toronto Breakfast Forum: Canada’s 150th and sponsorship

This Breakfast Forum will dig into Canada’s 150th and sponsorship with a theme around anniversaries, association to Canada, heritage, etc. and its role in sponsorship. Presenting foundational partner MLSE will be involved and link to the Leafs 100th Anniversary as a case study. The main part of the morning will be a panel with ParticipACTION, who build a successful program (Canada’s 150th Play List) with a number of sponsors. The head of marketing for ParticipACTION and representatives from 3 of their sponsors will discuss the program.