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Canadian Sport Tourism on the Rise

Visitor expenditures associated with sport tourism surpassed $6.5 billion in 2015, a 13 per cent increase over 2014, according to the Canadian Sport Tourism Alliance. The largest source of sport tourist revenues continues to be the domestic market, accounting for 72 per cent of all spending, followed by overseas markets (18 per cent) and U.S. visitors (nine per cent).


Source: CSTA / Statistics Canada Custom Data Tabulation of TSRC & ITS



Commercial Trends in Sports

Political, social and technological disruption across the globe is impacting where investment in sports is coming from, how sports content is created and distributed, as well as the dynamics between rights holders, sponsors and fans. Here are 10 significant commercial trends in sports:

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